Marketing

PhD Marketing or Doctor of Philosophy in Marketing is a full time course of 3 to 5 years duration. PhD Marketing is basically a doctoral level degree that emphasizes computer approach to multivariate statistical analysis, this course provides students with statistical techniques including data reduction, classification and hypothesis testing. To take admission in PhD in Marketing, the candidate must have Post Graduation or M.Phil. degree in Marketing related subjects with minimum 60% marks from a recognized university or board. There is a relaxation of 5% marks for reserved category candidates. Admission to this program will be done based on the candidate's performance in the entrance exam which is followed by a personal interview round conducted by the college or university. After completing PhD Marketing course, students have many job opportunities in India as well as abroad. Students will be able to find work as a Brand Manager, Market Research Analyst, New Product Manager, Teacher & Lecturer, Marketing Communications Leader etc. in the areas like Marketing Firms, Management Companies, MNCs etc. The average salary offered to a degree holder in PhD Marketing is around INR 2,00,000 to INR 10,00,000, but this can be higher on the basis of experience and other factors. PhD Marketing Entrance Exams Some of the popular PhD Marketing entrance exams are provided below: 1) GATE: GATE is a national-level exam conducted jointly by the Indian Institute of Science and IITs 2) UGC NET: The National Testing Agency conducts this exam on behalf of the University Grants Commission. 3) CSIR NET : CSIR NET is conducted by National Testing Agency 4) ICMR JRF :  ICMR JRF fellowship are conducted at the 12 centers viz. Bengaluru, Bhopal, Bhubaneshwar, Chandigarh, Chennai, Delhi, Guwahati, Hyderabad, Kolkata, Mumbai, Srinagar and Varanasi once a year. PhD Marketing : Job profile Some of the popular job profiles in the field of PhD Marketing listed below: * Teacher/Professor * Marketing Manager * New Product Manager * Brand Manager * Deputy Manager * e-Marketing Manager * Internet Marketing Manager * Market Research Analyst * Marketing Communications Leader * Marketing Executive * New Product Manager * Resident Marketing Executive * Tell Caller/Tele sales etc. PhD Marketing : Top Recruiting Areas * Research & Educational Institutes * Accenture in India * Print venue * Basil Lifecare Pvt. Limited * DHTC Logistics Limited * Daimler India Commercial Vehicles Pvt. Limited * Raymond Limited etc.